Ask a thousand minds.

Get statistically grounded market research — in minutes.

Census & ACS microdataBayesian sampling41 attributes per persona
Tabto accept

120

simulations run

11,400+

personas generated

Free first run·~8 minutes·No card required

01 — How it works

Four steps. Ten minutes.

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STEP 01

Put your idea in

Describe your product and target market in plain language. Pick your research questions. That's all the setup there is.

STEP 02

We sample the population

840 personas are drawn from our population, matched to your target market's age, income, and geography.

STEP 03

840 minds answer

Each persona — their own age, income, and personality — answers individually in their own voice. No averaged mush.

STEP 04

Get your report

Segments, price curves, messaging scores, GTM recommendations. The depth of a $3K engagement, in ten minutes.

02 — The science

Not a vibe.
A mind you
can audit.

41attributes per persona

Demographics drawn from U.S. Census & ACS data. Not stereotypes you typed in.

Big Five personality + 10 cognitive biases per persona. Validated instruments, not adjectives.

One consistent identity across every question. The same mind answers Tuesday and Thursday.

Maya R.
Maya R.
34 · Austin, TX · $81k/yr
early adopter
Role · Product Manager · Employed FT
Home · Married · 2 kids · Homeowner
Big five personality
Openness
0.71
Conscientious.
0.63
Extraversion
0.48
Agreeableness
0.77
Neuroticism
0.42
Cognitive biases
loss_aversionsocial_proofanchoring
James K.
James K.
52 · Chicago, IL · $124k/yr
cautious pragmatist
Role · Operations Director · Employed FT
Home · Married · 3 kids · Homeowner
Big five personality
Openness
0.38
Conscientious.
0.82
Extraversion
0.31
Agreeableness
0.55
Neuroticism
0.29
Cognitive biases
status_quo_biassunk_cost_fallacyloss_aversion
Aisha P.
Aisha P.
25 · New York, NY · $67k/yr
value researcher
Role · Freelance Designer · Self-employed
Home · Single · Renter
Big five personality
Openness
0.85
Conscientious.
0.71
Extraversion
0.62
Agreeableness
0.68
Neuroticism
0.55
Cognitive biases
confirmation_biassocial_proofframing_effect
Tom L.
Tom L.
28 · Denver, CO · $95k/yr
deal seeker
Role · Sales Manager · Employed FT
Home · Single · Homeowner
Big five personality
Openness
0.52
Conscientious.
0.44
Extraversion
0.70
Agreeableness
0.41
Neuroticism
0.38
Cognitive biases
anchoringbandwagon_effect
Persona 247 of 840
03 — Why not just ChatGPT?

A chatbot gives you one confident opinion.
The Council gives you a distribution.

Asking an LLM
✕One generic respondent, averaged into mush
✕Demographics you imagined and typed in
✕Agrees with almost anything you propose
✕Forgets who it was a message ago
✕A confident-sounding vibe
The Council
✓Hundreds of distinct, persistent personas
✓Demographics sampled from Census microdata
✓Pushes back, churns, objects on price
✓The same mind answers every question
✓A distribution you can segment & export
04 — Sample report

What ten minutes buys you.

report · meal-prep-subscription · n=840 live
Product Readiness Scorev3
0/ 100
Moderate — refine positioning before full launch
Composite of 5 signals
desir
sev
wtp
conv
nps
Willingness to paymedian $29
$9$29$59+
acceptable range$19 – $42Van Westendorp · PSI 0.79
Audience segments
Budget Considerer
WTP $2231%
Value Enthusiast
WTP $3427%
Premium Considerer
WTP $6722%
Consideration-stage buyers
WTP $4120%
Messaging resonance
"Reclaim your evenings."
8.2
"Dinner, decided."
7.4
"AI meal planning, finally good."
5.1
Open-ended themes5 themes · LLM thematic synthesis
Time pressurepositive

"If this actually saves me 30 minutes a night I would pay for it tomorrow."

38% of respondents
Price anxietynegative

"I would want a free trial before committing to a monthly charge."

31% of respondents
Trust in AI suggestionsmixed

"Not sure an algorithm knows what my picky kids will actually eat."

24% of respondents
GTM

Lead with "Reclaim your evenings" targeting Value Enthusiasts at $29/mo. Defer Budget Considerers — they convert on a 14-day free trial, not on price.

05 — The math

A research firm wants $3,000 and six weeks.

Traditional research firm

$3,000+

per study · 6 weeks turnaround

✕Recruit & screen panel for weeks
✕One shot — re-running means re-paying
✕Findings arrive after the decision's made
under 10 min

The Council

$19/ study

Population of any size · under 10 minutes

✓Population stands ready — no recruiting
✓Iterate endlessly — tweak & re-run free
✓Answers before you write the first line of code
Directional

The Council gives you fast, directional signal, ideal for early decisions and iteration. For high-stakes commitments, validate critical findings with a follow-up human panel.